Spam Resource: All Things Deliverability

You may recall that Yahoo initially implemented a "p=reject" DMARC policy back in April, 2014 for their primary yahoo.com domain name. (And AOL did the same for aol.com shortly after.) This changed the email landscape significantly. Now, nearly two years later, the …

Over at Spamtacular, Mickey Chandler explains why he, like so many other smart deliverability people (including myself) take issue with lead generation and payday loan senders. The example he cites is a pretty egregious example of sharing and horribly misusing individuals'…

MailChimp recently published a smart, data-driven take on how best to deal with inactive subscribers, suggesting that keeping them around makes the most sense. It's not bad advice, but there's a few very important asterisks to add to it. I f you can get mail to  those …

Lifehacker and Litmus both tipped me off to the fact that Outlook.com email users got quite a significant update to their user interface today. You can read all about it  here and here . In case you don't remember, this of course used to be called Microsoft Live Hotmail. U…

Today on the DMARC-Discuss mailing list, a representative of Mail.ru announced that they plan to move to a restrictive p=reject DMARC policy. They plan to start with the domain my.com, moving this domain to a p=reject DMARC policy on March 1, 2016. They plan to move other Mail…

Hey, your mail was delayed. Was it delayed inside of the ISP, or was it queued up in your ESP's outbound mail server waiting to connect to Yahoo or Gmail? Here's how to tell. First, add your own address to the mailing list, so you can get a copy of each mailing that goe…

Today's guest post is from deliverability professional Chris Truitt. Here's his take on the impact contest signups have on your deliverability and campaign success. An ever more popular method of lead generation is through contest offerings. You may have seen such offer…

Slashdot asked the other day, " Why Are Major Companies Exiting the Spam Filtering Business? " It sounds a bit like they're trying to take two events and define them together as a trend, but I don't think that holds up under scrutiny. I guess they've got a…