It's time to re-engage!

A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking existing subscribers to click on a link to show that they're still alive, often followed by retiring/suppressing addresses who don…

Scunthorpe Redux

Well, it looks as though we haven't solved the Scunthorpe Problem just yet, according to Natalie Weiner, whose last name still gets blocked by filters. Read more about it over on Slashdot . Gotta love content filtering. Previously .

List Bombing: History and Prevention

Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so many senders and email service providers of late. If you're not familiar with the issue, it's definitely worth a read.

Thank you for signing me up!

Since I last posted, my new address sample2018box@gmail.com has received 105 different emails from 80+ different senders. Thank you for your help signing it up to email lists, and feel free to sign it up for more! I tried to sign up some myself. I had trouble with a few attem…

Let's track!

Hey there! Want to help me with a fun project? Sure you do! I'm tracking different emails from different brands, senders, companies, and email services providers. Want to help give me more samples to play with? Just add my new special address sample2018box@gmail.com to …

Google moves gmail.com to "quarantine" DMARC policy (for subdomains)

Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015 . They said that "p=reject" was coming. Maybe it still is -- we're not there yet, but this appears to be a step in the right direction. T…