2020: What's next?

Well, the new year is here. (Along with a new blog template and updated ISP deliverability guides.) What do you think will happen in the deliverability realm in 2020? Here are my first thoughts.

First, DMARC is finally reaching critical mass. No longer an edge-case security feature that your marketing teams ignore, more and more senders finally start to understand that supporting DMARC is easy and should be considered a best practice. DMARC adds complexity to email forwarding, reply handling and mailing list management, so look to experts for assistance if your email use cases would run into any of those realms. But outside of those, DMARC can actually be pretty easy to set up.