Before my current life in this email universe, I worked in print production and pre-press, helping to assemble assemble advertising layouts for various ad agencies and brands, utilizing tools like Quark Xpress, Adobe Photoshop and Illustrator to type, draw, retouch and finalize everything for output, usually on large film imagesetters to be sent out for inclusion into various print magazines. (Those days were a lot of fun in many ways and I learned quite a bit. I still do all my own Photoshop work today for this blog and for other stuff.)
Because of my background I've long been familiar with "greeked text" or dummy/placeholder verbiage, the most famous of which is known as the Lorum Ipsum text, which, amazingly, has been in use since the 1500s.
Also amazing, the Lorum Ipsum text is still in use today. And the fine folks at Swiss Post are definitely familiar with it, as they accidentally sent an email out on July 9th consisting of nothing but a bit of that very placeholder text, to much confusion. Oops.
I'm amused to see this text still live and in popular use, and sympathetic to the email marketing manager that might have accidentally hit "send" on this campaign before it was ready to go. It has happened to all of us at least once, hasn't it?
Before my current life in this email universe, I worked in print production and pre-press, helping to assemble assemble advertising layouts for various ad agencies and brands, utilizing tools like Quark Xpress, Adobe Photoshop and Illustrator to type, draw, retouch and finalize everything for output, usually on large film imagesetters to be sent out for inclusion into various print magazines. (Those days were a lot of fun in many ways and I learned quite a bit. I still do all my own Photoshop work today for this blog and for other stuff.)
Because of my background I've long been familiar with "greeked text" or dummy/placeholder verbiage, the most famous of which is known as the Lorum Ipsum text, which, amazingly, has been in use since the 1500s.
Also amazing, the Lorum Ipsum text is still in use today. And the fine folks at Swiss Post are definitely familiar with it, as they accidentally sent an email out on July 9th consisting of nothing but a bit of that very placeholder text, to much confusion. Oops.
I'm amused to see this text still live and in popular use, and sympathetic to the email marketing manager that might have accidentally hit "send" on this campaign before it was ready to go. It has happened to all of us at least once, hasn't it?
[ H/T: Peter Ansbacher ]
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