Spam Resource: All Things Deliverability

You hear stories sometimes. About how when a deliverability person warns sales that they shouldn't sign that client, but the client comes aboard anyway. "If they do bad things, so what? It shouldn't impact other clients. We'll give them their own domain, their …

Is buying an email list a good idea? Let's ask around. Hubspot's got the best quick summary, in my opinion. They say  buying an email is a bad idea because: Reputable email marketing services don't let you send emails to lists you've bought. Good email …

If you've previously seen this bounce message: 5.7.606 Access denied, banned sending IP [1.2.3.4]. To request removal from this list please visit https://sender.office.com/ and follow the directions. For more information please go to http://go.microsoft.com/fwlink/?LinkID…

If you're wondering if AOL still exists as a separate entity, the answer is no. AOL as a standalone ISP is no more. What was AOL is now part of Verizon Media Group, which for a time was called Oath . AOL, Yahoo and Verizon are all one mailbox provider, from a sender's…

If you have implemented DMARC for your email sending domain, the spec requires that your messages either pass "SPF alignment" or "DKIM alignment." Here's what those are and why they are important (and why you should always do both). SPF alignment is wh…

Engadget asks, " Did AI kill off spam and we just didn’t notice? " I'm not sure about THAT, but this article is still a very interesting read, and a good overview of how CAN-SPAM isn't considered a great law, how e-postage went nowhere ( in spite of Bill Gat…

Since lots of folks are reaching out to me, asking for help with BIMI records and/or wondering if it's something they should take the time to implement, I figured I would take a few minutes to explain the current state-of-the-state with regard to BIMI, and help to answer th…

Here's a not totally bad guide from ARS Technica on how to read email headers. It's worth reading (and bookmarking for future reference.)

It looks like Gmail will have support for BIMI! As announced by Agari, Google will be running a BIMI pilot program soon. Read all about it here . If you didn't already know, BIMI is meant to be a simple method for a brand or domain owner to publish a logo that is meant t…

Are you struggling with how to improve your sending reputation in Google Postmaster Tools? 250ok's LoriBeth Blair just published a very insightful blog post on this very topic.

Trying to publish a BIMI record? Wondering if you've done it correctly? Mailkit has this cool new tool in beta that will help you check and validate your BIMI record. Check it out!

Verizon Media (aka Oath, aka Yahoo & AOL) folks report that the merger of the AOL user base into the Yahoo Mail infrastructure is complete! Congrats! I'm sure it was a long, hard road. The bad way to do this would have been to keep the AOL accounts alive on some old,…

Gmail just turned 15 years old! Hard to believe that when it was announced on April 1, 2004, some people actually thought it was an April Fools' joke . And now? Gmail's pretty much in charge of email. Don't count out Microsoft and Verizon (Yahoo), but most B2C sen…

AMP (short for “Accelerated Mobile Pages") is a method to place dynamic content in email messages, announced by Google , now supported in Gmail , and with Verizon (AOL/Yahoo) now announcing support for it . What is it? Should you care? Want to learn more about it? Lifehack…

Savvy deliverability expert Karen Balle answers a common but important question: How do I avoid the spam filter ? And follows it up with a spot-on  6-Step Plan to Escape the Spam Folder .

Verizon Media (previously known as OATH, previously known as Yahoo, previously known as AOL) has just launched their new Postmaster Site . Check it out! As announced on their Postmaster Blog by Lead Postmaster Lili Crowley . I think it's fair to assume that the legacy …

Sometimes you get tired of working on email spam and just want to go out to dinner. To eat ... spam?  Read about spam musubi and more courtesy of the Washington Post .

Today, Gizmodo explains how to train  Gmail, Outlook/Windows Mail, and Apple Mail on what shouldn't be considered spam. They left out filter rules in Gmail -- it's pretty easy to create a filter rule in Gmail where the action is "never send to spam" -- this …

Over on the Mailop list (ignore the SSL warning, that is a long-standing issue), people are noting that Google Postmaster Tools has been missing data and/or been glitchy and/or disallowing new domain registrations over the past days. If you had trouble before, you might want t…