AT&T's 'American Idol' Text Message Stunt Backfires

Consumerist has the story. Some random (but large) number of AT&T subscribers got SMS-spammed by their cell provider. Lame.

The NY Times quotes Mark Siegel, a spokesman for AT&T Wireless, saying that the message went to subscribers who had voted for “Idol” singers in the past, and other “heavy texters.” He said the message could not be classified as spam because it was free and because it allowed people to decline future missives.