As of today, the tagged (unique) address I used to sign up for Ken Magill's newsletter now a spamtrap address. I just can't take it any more. I signed up specifically and only to receive newsletter updates - and Direct and its "partners" have been sending me a multitude of undesired offers and partner mailings every week. Over 15 mailings in January alone, and January isn't even over yet. Eight of these in the past week.
I realize these guys gotta make money to pay Ken's salary, but this is an excellent example of how a sender can have a short-sighted view, beating the crap out of their email list, in the hope of squeezing a few extra pennies from it. It reminds me a lot of what my colleague Nate Romance related on his blog, specifically, his mom's comments about the popcorn company driving her nuts with emails.
As of today, the tagged (unique) address I used to sign up for Ken Magill's newsletter now a spamtrap address. I just can't take it any more. I signed up specifically and only to receive newsletter updates - and Direct and its "partners" have been sending me a multitude of undesired offers and partner mailings every week. Over 15 mailings in January alone, and January isn't even over yet. Eight of these in the past week.
I realize these guys gotta make money to pay Ken's salary, but this is an excellent example of how a sender can have a short-sighted view, beating the crap out of their email list, in the hope of squeezing a few extra pennies from it. It reminds me a lot of what my colleague Nate Romance related on his blog, specifically, his mom's comments about the popcorn company driving her nuts with emails.
(And yes, I've tried to unsubscribe.)
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