CAN-SPAM Myth #1: Applies Only to Spam

Three CAN-SPAM Myths: CAN-SPAM is the US Federal Anti-spam law. If you're sending commercial email in the US, or you're a savvy spam filterer, you probably already know a bit about the law. But, did you know these specific points? Here are three common myths that I have run into, where people misunderstand what CAN-SPAM does or doesn't do.

Keep in mind I'm not a lawyer, and this is not legal advice.

Today in my first of three posts in the series, I'll address CAN-SPAM Myth #1: That the law applies only to spam.

The truth of the matter is CAN-SPAM's requirements apply to any commercial or transactional messaging you send. Today, I'm going to focus specifically on commercial messaging. What is a commercial message? The law itself explains. "The term 'commercial electronic mail message' means any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)."