Over on Word to the Wise, Laura Atkins blogs about THE RULES. As I keep complaining about, a lot of "not so great" senders keep saying JUST TELL US WHAT THE RULES ARE. Okay, she'll lay out the rules for you. Thank you, Laura!
I've been thinking about this, and I've got a few rules of my own. Here are my top five:
What goes into successful email campaigns?
6 hours ago