You Get the Deliverability You Deserve

You might know Neil Schwartzman. In his long and active career in email and anti-abuse, he once-upon-a-time handled compliance issues for Return Path certified senders,  has consulted with other senders looking to comply with Canada's recent anti-spam legislation, and has long been one of the driving forces behind anti-spam advocacy group CAUCE. Now a member of the sender community via his new role as VP of Receiver and Sender Relations for Message Bus, I'm excited to be able to share some blog space to invite him to share what's on his mind. -- Al Iverson

Do I Deserve This? (Part 1)

I was out with a bunch of email geeks for Dim Sum, the weekend after M3AAWG in San Francisco, and after savaging several typical public policy whipping posts, like big pharma, drug research and public medicine, the conversation ended up, inevitably, on email and commercial senders.

My friend Mike Hammer made a stunning comment. Mike works for a very large sender, who has had their difficulties with getting their email to the inbox over the years.

Mike quipped: “We get the deliverability we deserve."