Ken Magill (or shall I say, Mr. Poopyhead) makes a funny, yet very insightful point, in his recent article about an email he recently received from the Obama campaign. His artic…
According to Justin Mason, domain registrar (and email/web hoster) Godaddy is misusing the Spamhaus PBL: Using it as a URL filter. This is where you convert a URL hostname to its…
Hey, what? Did I really just read that? An email appender sending out a press release about how to combat spam? Wait...the company name sounds familiar. Is it the company Ken…
Somebody just asked me what I mean when I say "sender." I often refer to senders in contexts like this: A good sender should always do X. Somebody who does Y will alway…
Dylan at email service provider eROI points out that Pizza Hut's email sign up process is substandard : You have to opt-in to receive emails just to order a pizza online. T…
The Consumerist headline says it all: Pizza Hut Sends Unsolicited Email To Apologize For Sending Unsolicited Email Or does it? Let's talk it through. Look, I can see somet…
ReturnPath has purchased Habeas, according to all of the industry sources in the world, all of whom have sent me separate emails giving me a heads up about the acquisition. Let …
Ever wondered what the sending reputation was for your favorite presidential candidate? Here's the IP addresses and Sender Score ranking for the last three mailings I'v…
Mark Brownlow talks about Yahoo's take on subscriber engagement here . After you read that, check out Mark's more generalized theory on what ISPs consider when determinin…
Hey, fellow anti-spammers: "Re-Engagement Strategy" is what email service providers or deliverability people would call a reconfirmation email or a permission pass . D…