Three CAN-SPAM Myths: CAN-SPAM is the US Federal Anti-spam law. If you're sending commercial email in the US, or you're a savvy spam filterer, you probably already know a bit about the law. But, did you know these specific points? Here are three common myths that I have…
If you are alleged to have sent spam, alleged to have created thousands of webmail accounts in order to shovel spam selling Acai berry-related products, maybe storing details of your alleged crimes "in the cloud" isn't such a great idea. Why does the name Pulse…
This is an interesting one. John Levine writes : "Bennett Haselton, who runs the Peacefire anti-censorship site, is one of the more successful anti-spam litigants. He says he's filed about 140 suits, mostly in small claims court, and has won the majority of the suits t…
Tagged.com, who previously won their own anti-spam lawsuit , has yet again had to deal with spam allegations leveled against them. The Contra Costa Times reports that "Tagged.com has agreed to pay a $650,000 settlement and halt deceptive practices in which millions of p…
This morning I spent a few minutes going through my Gmail spam folder, looking for legitimate mails that might have been accidentally marked as spam by the Gmail system. It's rare, but it happens. I found a message from 3GStore.com , a company I purchased an antenna from…
Watch out for those ads offering you free gift cards, free iPads, MacBooks, whatever. Invariably the goal of the person behind the ad is to get as much personal information out of you as possible, so that they can sell that data to various marketers. Who will then sell that dat…
Hey, if you're running a marketing program, if you manage a marketing list, I have to ask: Are you tracking where and when and how each recipient signs up for your email list? Surprisingly, I'm finding that many marketing managers aren't tracking this. This is sad…
Blue Sky Factory's DJ Waldow has posted an excellent rebuttal to this awful Harvard Business Review article pining for opt-out email marketing. I think DJ's response is spot on; the HBR article was written by somebody seemingly out of touch, someone who is suggesting …