A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking existing subscribers to click on a li…
Well, it looks as though we haven't solved the Scunthorpe Problem just yet, according to Natalie Weiner, whose last name still gets blocked by filters. Read more about it ov…
Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so many senders and email service provide…
Since I last posted, my new address sample2018box@gmail.com has received 105 different emails from 80+ different senders. Thank you for your help signing it up to email lists, an…
Hey there! Want to help me with a fun project? Sure you do! I'm tracking different emails from different brands, senders, companies, and email services providers. Want to h…
Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015 . They said that "p=reject" was coming. May…
