When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok and eDataSource. Then I ask myself, what will this vendor landscape look like in a year from now?
Here's a link to the source of my new double opt-in sign up tool , if you'd like to check it out or install it for your own use. (It is now called WombatMail .) Of course, feel free to go ahead and submit your address if you'd like to receive email updates from Spam…
Fellow Director of Deliverability Jen Nespola Lantz reached out to me to share a link to Really Good Emails . She writes: "I often get asked, "Okay, you want me to do X, but what would that look like? Can you send me ideas?" I am not always able to send clie…
Wow, DMARC continues to spread like wildfire! Data from Farsight Security shows that DMARC adoption increased significantly in 2019. Up from 630,000 domains with DMARC in 2018 , they now have observed 1.89 million domains publishing a DMARC policy over the past year. DMARC i…
Sean McWilliams of Verizon (aka AOL and Yahoo) just announced something that they are referring to as "Email Deliverability and Performance Feeds." Click here to read the announcement . What does it look like? Don't quite know yet. I am hoping it will be a sort …
Do you use Salesforce's Pardot email platform? Lucy Mazalon of the Drip just posted a simple how-to guide that explains how you can automatically send a follow up email to people who didn't open your previous email message .
ActiveCampaign's Robert Colomberti's explains . This is REALLY good stuff. The date range guidance might change depending on your industry or differences in sales pipeline, and the segmentation guidance gets a bit platform specific, but the core of this is solid. As …
