Spam Resource: All Things Deliverability

Earlier this month, Steve Henderson from the DMA (UK) shared best practice guidance on how to use registration forms to get permission to send follow up email marketing . It's solid guidance and those looking to better understand how to list build using registration forms s…

Chicago media reporter Robert Feder shared an interesting story today.  The Chicago Tribune recently sent a simulated phishing email to employees, to test them to see if they would "fall for" the phish and click on the links in the email message. This is somewhat stan…

With a bit of help from an online tutorial , I've figured out how to relay outbound mail through Gmail. (Of course, that means that I'm sending mail out through a specific Gmail account, not just randomly relaying a bunch of mail through Gmail as if it were an open rela…

Sales of Hormel's deliciously salty SPAM are up in the US during this challenging time, thanks to thrifty shoppers like you and me. Are you running out of ideas of how to cook your spam? Fox Chapel Publishing has got you covered with the new Ultimate SPAM Cookbook . Miriam …

Once upon a time I asked if AMP dynamic content functionality was going to be " the next big thing " as far as email is concerned. Google's got support for it in Gmail , and Verizon announced future support for it in Yahoo Mail , but it looks like Microsoft is wal…

Today's guest post comes from Travis Murray. Travis is a Deliverability Engineer based in Canada. He has spent the last five years guiding clients and helping his peers with their deliverability concerns.  You can connect with him on Linkedin or contact him via email . The…

Do you know about Swaks? Maybe not! It is perhaps not very widely known, but it is an amazingly useful tool. Swaks , created and maintained by John Jetmore , is billed as a "Swiss Army Knife for SMTP" and that's an apt description. What is it? It's an SMTP tes…

IP warming is the process by which, when you start sending from a mail server on a new IP address, you build up a good sending reputation by limiting your sending to small amounts of mail at first, and you gradually grow your sending volume over the first few weeks. You do that…

Engadget says that Edison Software's new email service OnMail has  "two headline features ... 'accept sender' and anti-tracking technology." Sounds like another HEY-like email service to me, blocking tracking pixels and asking you who to allow in to the …