Podcast Fun: 175 Years of Email Experience (and counting)

I recently sat down with a bunch of new friends to sit for a podcast recording. The podcast, Email’s Not Dead, is “about how we communicate with each other and the broader world through modern technologies.” Joining me on this adventure? Jonathan Torres, Eric Trinidad, Thomas “T-Bird” Knierien, and Alison Gootee, all from Sinch Mailgun.

We covered everything from the "scary" side of AI summaries to the positive trust signals of BIMI.

That included touching on helping marketers work their way through the “freak out” around those A.I.-generated email summaries, where and how things can go wrong, and why not everybody wants a robot in their inbox.

We also talked about cutting through the misconceptions some marketers have around being “owed” placement in the primary inbox. Hacks are bad; respect the network. How those hacks bite you and what the path is to real long term inbox success.

And finally, we talked about BIMI, the inbox logo standard that builds on email authentication and trust. What is it, how it helps boost engagement, and adoption trends over time.

Whether you want to hear about my first double opt-in email in 1998 or why I’m currently "doing weird stuff with data" at Valimail, you can catch the full episode over on the Sinch Mailgun website.

Thanks to the friendly friends at Sinch Mailgun for inviting me on to chat with them. I had a blast! I hope folks enjoy listening to our discussion.