Steven Lunniss, Director of Deliverability for email marketing provider Cordial, was able to answer a very important question back in January, thanks to an unexpected glitch. The question: What happens to engagement and subscriber sentiment when your email messages are unexpect…
When Gmail broke the rules: What a two-day glitch taught us about user intent
Steven Lunniss, Director of Deliverability for email marketing provider Cordial, was able to answer a very important question back in January, thanks to an unexpected glitch. The question: What happens to engagement and subscriber sentiment when your email messages are unexpectedly redirected from the promotions tab to the primary inbox? The glitch: On January 24th and 25th, something went awry at Gmail. Google's filtering was suddenly placing messages in the primary inbox, where they would ha…
