AMP (short for “Accelerated Mobile Pages") is a method to place dynamic content in email messages, announced by Google , now supported in Gmail , and with Verizon (AOL/Yahoo…
Savvy deliverability expert Karen Balle answers a common but important question: How do I avoid the spam filter ? And follows it up with a spot-on 6-Step Plan to Escape the Spam…
Verizon Media (previously known as OATH, previously known as Yahoo, previously known as AOL) has just launched their new Postmaster Site . Check it out! As announced on their …
Sometimes you get tired of working on email spam and just want to go out to dinner. To eat ... spam? Read about spam musubi and more courtesy of the Washington Post .
Today, Gizmodo explains how to train Gmail, Outlook/Windows Mail, and Apple Mail on what shouldn't be considered spam. They left out filter rules in Gmail -- it's pret…
Over on the Mailop list (ignore the SSL warning, that is a long-standing issue), people are noting that Google Postmaster Tools has been missing data and/or been glitchy and/or …
Look at the explosive growth of DMARC implementations! This is great to see. Read more about it over on dmarc.org .
If, like me, you use Gmail to test and check email authentication results, then you're used to seeing SPF results that say pass or fail. But what does it mean when it says &q…
Google just announced today how they've improved spam filtering using TensorFlow . What's TensorFlow, you might ask? "An open-source machine learning (ML) framewor…
Just over a year ago I predicted that 2018 would be a year full of mailbox provider consolidation, many folks implementing DMARC, and ISP filtering getting more tougher than eve…
Remember back in September when I blogged about how to create a Google+ account to make your brand icon display next to your emails when sending to Gmail users? Well, looks li…
I just replied to an email from a guy who thinks I'm blocking his mail. I'm not, because I don't run a blacklist or a spam filter, and haven't done so for years. …
Need a "common sense" breakdown showing you what characters should be allowed in the username part (local part) of an email address? This handy guide from Jochen Topf c…
Not like this. I'm not quite sure who Wonderland Collective are, but when somebody asked them why they are sending unsolicited email, they decided to complain back , instead…
Here's " 4 holiday deliverability tips to get your emails delivered every time " from Sam McNeil from WhatCounts. Solid advice. Allow me to add a fifth: Now is no…
