Spam Resource: All Things Deliverability

Emanuel writes: "I need assistance with Senderbase. What ISP report to Senderbase? Is there a way to view Senderbase complaints? We add all ours IPs in the feedback loop, but not in the feedback loop of Yahoo. Is it possible that the lack of a Yahoo feedback loop is the pr…

Google has long provided support for the list-unsubscribe header (as defined in RFC 2369 ) in Gmail. It is listed in their bulk sender guidelines as "strongly recommended." Meaning that if you're a good guy sender, it is expected that you will implement support f…

Over on the Litmus blog, Chad White shares why marketers shouldn't panic or try to disable the list-unsubscribe header on their email messages. Great insight, and the research aligns with what I've been seeing as well.

It's kind of rare, but not rare enough. Every now and then I hear of a client who is seeing intermittent DKIM failures at Microsoft Outlook.com/Hotmail properties. A Delivery Team Lead for one of the bigger ESPs posted about this on the Mailop list recently, looking for fee…

Are you one of the many millions of unlucky souls receiving spammy calendar invites? Apple is apparently aware of and working to address this type of thing, according to the iMore blog. But if you can't wait for that, the Verge has a few suggestions on what you can do abo…

Can't beat that headline. UK ISP Virgin Media is having a few problems with its spam filters, reports the Register. Previously hosting user mailboxes on Google-managed systems, the ISP was forced to bring it back in house after Google stopped selling the service to ISPs. A…

Over on the Word to the Wise blog, Laura Atkins explains what happened with that spate of short-term MegaRBL DNSBL listings you may have noticed last week.

Time for a distraction. The Staunton (VA) News Leader reports on the Virginia Military Institute's Spam challenge, wherein chefs are tasked to "create an entree and two sides using only five mystery ingredients and anything from the pantry, which was comprised of items…

Hey, November and December are a big, important time period for online retailers. Lots of people always ask me what they should do to minimize the risk of deliverability problems during this period. Keeping in time that ISP email volumes are up (way up), ISP staff managing unbl…

Google announced an updated version of the Gmail email client for iOS devices today . The big new enhancements seem to be "undo," "swipe to archive or delete" and a faster search function. There does not appear to be any support at all for list-unsubscribe f…

Just a few more days until the election, and then everybody can calm down and get back to their normal lives, I hope. Every time I read the Washington Post, I see another article about email servers or weird DNS server activity. It's tiring. I don't have the strength or…

Founded in 2003, Barracuda Networks provides anti-spam and security-related hardware and services and was believed to have more than 150,000 clients as of 2014. Looks like if Barracuda hosts your spam filtering or mail services, you might not be receiving email right now. Multi…

Jess Nelson of MediaPost's EmailMarketing Daily shares news of the first-ever email client for the Xbox : MailOnX. Though, designers, I wouldn't necessarily start worrying about focusing your email marketing design efforts on Xbox as a platform JUST yet.

SC Magazine shares details of a Symantec report identifying student loan forgiveness spam as a path for the unwitting to get infected with malware . Particularly timely, given all the news lately about for profit colleges shutting down, leaving ex-students wondering what comes …

Wendy Davis of MediaPost reports on a challenge to the TCPA (Telephone Consumer Protection Act), the US law that is the basis of US prohibition against unsolicited text messaging. The challenger: Facebook. The defender: the government. Read more about it here .

It is being reported that Yahoo! Mail has disabled the ability for users to enable email forwarding. If you already have the feature enabled, you might be fine. But if not, there's no turning it on now. Conspiracy theorists say it's a play to keep people from leaving Ya…

If you received an email message in your Gmail inbox, Google provides easy-to-read authentication results, showing you if the email message in question properly passed SPF authentication. But what if you want to check a proposed SPF record, a potential change, to see if it is …

A few months ago, I posted about " SPF Lockdown ," a simple way to use an SPF (sender policy framework) DNS record to tell the world that a given domain sends no mail. Email/anti-abuse industry group M3AAWG has some useful guidance that goes even further. Back in Dec…

On Thursday, AOL launched iOS and Android versions of "Alto," a "proprietary email intelligence engine built to analyze and restructure the mountain of valuable data buried across multiple inboxes," aka a fancy new email client with time-saving email-sorting…