Spam Resource: All Things Deliverability

I just replied to an email from a guy who thinks I'm blocking his mail. I'm not, because I don't run a blacklist or a spam filter, and haven't done so for years. I would have loved to have helped guide him in the right direction, but my reply to him bounced beca…

Need a "common sense" breakdown showing you what characters should be allowed in the username part (local part) of an email address? This handy guide from Jochen Topf covers exactly that. It doesn't EXACTLY align with RFCs, but when you look at it from a common …

Not like this. I'm not quite sure who Wonderland Collective are, but when somebody asked them why they are sending unsolicited email, they decided to complain back , instead of apologizing. But wait, there's more! Be sure to read the whole thread . I sort of assum…

Here's " 4 holiday deliverability tips to get your emails delivered every time " from Sam McNeil from WhatCounts. Solid advice. Allow me to add a fifth: Now is not the time to experiment. Don't dig out that old list, triple your volume or decide to warm up a…

What was the most common term in spam in the run-up to the mid-term elections? "Trump," says Proofpoint .

Whoops! Email launch error. Wrong content? Wrong list? Broken images? Exposed mail merge variables? What do you do? Litmus's Chad White helps you break it down with a series of simple questions.

From Dot Magazine: Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how email will evolve in the future . (Oath, if you don't recall, is the company managing the AOL and Yahoo Mail platforms.) H/T: Anth…

Back in 2016 I pointed out that Sender ID no longer matters . It's still true today! Indeed, the RFCs for Sender ID are being moved to "historic" status  -- indicating it's not an active standard.

Recently I talked about how to make your brand image icon show up when sending to Gmail recipients. Today I'll talk about how to do the same for a different set of smaller ISPs and email clients. Gravatar is a system owned by the folks behind Wordpress that allows you t…

Looking to make your brand's logo show up next to emails you send to Gmail recipients, but you're not sending from a Gmail account? I think I've figured out how you can do that. Read on. First off, to "radio futurologist" James Cridland for his article on …

Do you use Inbox by Gmail ? If so, you've got until March 2019 to enjoy it before it shuts down . H/T Delivery Counts .

Spam levels are down a bit, according to various reports . Is GDPR to thank? Truth be told, Spamhaus says, that GDPR actions taken by legitimate companies sending legitimate mail might have reduced the amount of mail they send, wanted or unwanted, but those companies weren'…

A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking existing subscribers to click on a link to show that they're still alive, often followed by retiring/suppressing addresses who don…

Well, it looks as though we haven't solved the Scunthorpe Problem just yet, according to Natalie Weiner, whose last name still gets blocked by filters. Read more about it over on Slashdot . Gotta love content filtering. Previously .

Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so many senders and email service providers of late. If you're not familiar with the issue, it's definitely worth a read.

Since I last posted, my new address sample2018box@gmail.com has received 105 different emails from 80+ different senders. Thank you for your help signing it up to email lists, and feel free to sign it up for more! I tried to sign up some myself. I had trouble with a few attem…

Hey there! Want to help me with a fun project? Sure you do! I'm tracking different emails from different brands, senders, companies, and email services providers. Want to help give me more samples to play with? Just add my new special address sample2018box@gmail.com to …

Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015 . They said that "p=reject" was coming. Maybe it still is -- we're not there yet, but this appears to be a step in the right direction. T…

Email deliverability monitoring firm 250ok just released "the 250ok Deliverability Guide" and it provides a solid getting started point for the concepts behind deliverability, email authentication, sending reputation and best practices. It's a free download and yo…