Spam Resource: All Things Deliverability

Ken says what I'm thinking , as is often the case. Spam bad? Yup. Davidson a scumbag? Yup. Happy about a murder suicide? Nope. Happy about just the suicide? Nope, never. All I can say is, if you can crack jokes about this guy killing himself and/or others, then you've…

Here's a tale from Matt Blumberg , CEO of ReturnPath, on how confirmed opt-in, aka double opt-in, isn't necessarily enough to 100% prevent spam complaints. Why? Because there's no fool proof guard against stupid. The stupid, in this case, comes from the recipient. T…

Backscatter has long annoyed me . But, I've been even more annoyed at the lack of comprehensive information online explaining exactly what backscatter is, and why it sucks. Without material to reference, it's hard to explain the problem to others. Thankfully, this is st…