Showing posts from 2012

Email is Not Anonymous

Just ask former CIA Director Gen. David Petraeus . And truth be told, 99.9% of the time it doe…

Confirmed Opt-in in the Wild

Every once in a while I have to inform somebody that it is necessary to move their signup proces…

Email Append Gone Wrong

Way back in June 2012 on the Strongmail blog, Deliverablity Strategist Sean Wirt shared a tale w…

COPPA in the news

In the US, the Children's Online Privacy Protection Act (COPPA) is the guiding legislation …

Transactional Spam: It Happens

Under US law, it is not mandated that transactional email notices must contain an unsubscribe li…

SMS Spam in the News

SMS (text messaging) spam is frustrating, and blatantly illegal. Sadly, it's not always easi…

Defining Persimmon

Are you a persimmon-based email marketer? In case you're wondering, a persimmon is the edib…

Defining Permission

There's this phrase out there called "permission-based email marketing." Not every…

Read the Comments

Read this one comment in particular , from somebody who is currently blacklisted by Spamhaus. S…

CASL Slips to 2013

The Financial Post reported last week that Canada's new anti-spam law won't actually tak…

A wizard did it.

Did a wizard do it? No, it was engagement. Mickey Chandler : "If you already have a good …

What's DMARC?

Return Path's Sam Masiello explains: "The genesis of DMARC was actually a private partn…

A Heck of an Oops

On December 28th, the NY Times sent an email, intended to go to about 300 people, out to over ei…

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