Spam Resource: All Things Deliverability

Over on the Bronto Blog, Waynette Tubbs reports shares a client's experience with email list stagnation, re-engagement, and how to deal with letting go. It's a smart marketer that can delete 30% of the email list the right way and end up seeing positive gains! Get rid …

I really like my 2014 Lincoln MKZ. It's sort of the one flashy thing I own. I don't have a big house or wear fancy clothes, but I enjoy my nice ride. And I was really happy with my purchasing experience at Napelton Lincoln in Glenview , just outside of Chicago. Since I …

Mail.ru just announced that they're moving the domains mail.ua and corp.mail.ru to a restrictive "p=reject" DMARC policy on March 29, 2016. They previously announced that they were moving domains to "p=reject," beginning with the domain my.com this mont…

Steve Atkins of Word to the Wise just released a cool new tool: SPF Minimizer . Over on the Word to the Wise blog, he explains how it works and provides an extremely insightful explanation of do's and don'ts when it comes to SPF, aka Sender Policy Framework.

Once upon a time, Sender ID was a sort of Hotmail-specific version of Sender Policy Framework (SPF). It used to be valuable and necessary to maximize your chances at getting solid inbox deliverability at Hotmail. There used to be these tricks you had to do; like, if mail was b…

Over on Betanews, Ian Barker asks : "What do California and New York have in common? They're both major centers of spam email according to new research, between them accounting for almost half of spam sent in the US." Over here on Spam Resource, I ask: What do Uta…

My friend and deliverability colleague Josie Garcia sent me this picture yesterday. It's a picture of her printout of a specific page from this blog, from sometime around a hundred years ago. Specifically, it's a post from 2007 , where I replied to and rebutted a "…

SPF ( Sender Policy Framework ) still matters in 2016. Lots of folks might be authenticating with DKIM now, but SPF is a useful fallback mechanism and in my oh-so-humble opinion, everybody sending email with their own domain name should publish an SPF record. An SPF record is p…

Without the work of Ray and so many others, would I even have a career today? Rest in peace, good sir .

Don't go rushing out to buy a domain name under the ".download" TLD (top level domain) just yet; Spamhaus says just over three quarters of registered domains under that new TLD are bad news. This kind of data tends to lead spam filterers to treat all mail from t…