Hey big sender, it's that time of the year again! Lots of companies generate lots of revenue during the run up from about now until Christmas, and email is a very important channel for them to do that.
That's why it's important for senders to follow these five deliverability recommendations to ensure they minimize deliverability issues during this important time.
Wondering if government action against spammers still happens? Here's an example from the UK. MediaPost's EmailMarketingDaily reports that "two UK firms were fined thousands of pounds by the Information Commissioner’s Office (ICO) for allegedly spamming consumers." Read all about it here.