Spam Resource: All Things Deliverability

One of my standard bits of advice when it comes to fixing deliverability woes (spam folder placement, in particular) is that a sender "pull back and focus on engagement." What does that really mean? Let me explain. The specifics can and will vary, but here's a gen…

Previously I've talked about the affirmative consent standard found in the US federal anti-spam law (CAN-SPAM). I've found it very useful test when trying to understand if a process is appropriately opt-in our not. Wondering if GDPR has something similar? It does. For …

The head of Orange 's Anti-Abuse and Internet Security team has been kind enough to let the Mailop mailing list know that in a few weeks, they will be bringing new IP ranges live, to send mail. Mail from Orange FR subscribers will be coming from any of these IP address ran…

What's an ANIBIMI? A completely fake term that I just made up! It's not a BIMI -- it's an animated user image for a Google profile, and (at least until Google decides they don't like this any more) it's your way to make an animated BIMI-like logo that will d…

Lifehacker's Claire Lower wants you to know: "Spam was made to be air fried." She adds: "Thanks to its large amount of inherent grease, it’ s one of the few foods that you can actually “fry” with nothing more than the hot, whipping winds of the air fryer.&quo…

Let's compare B2C versus B2B deliverability issues, shall we? In the B2C (business-to-consumer) or DTC (direct-to-consumer) email marketing universe, the number of mailbox providers, while broad, is very heavily concentrated in the US. There are six providers, that when you…

Microsoft is the land of deliverability challenges right now. I'm hearing it daily from lots and lots of folks: "My (email deliverability) stats are great everywhere else. I'm not buying lists, I'm not doing anything sneaky or evil, but I'm still having Mic…

There's a term you don't hear every day: electronic mail fraud. Apparently it's just one of a litany of charges brought against four employees of a company called Adconion. Per Brian Krebs : "The government alleged that between December 2010 and September 2014…

It's time for another BIMI update, and this time it's chock full of new details that you'll want to know! So let's get right to it. The Authindicators Working Group (the folks behind the BIMI spec) have just indicated that Apple plans BIMI support!  The informa…

Hey! Just a quick note to let you know of an upcoming webinar . This time around the topic is Deliverability 101. What does that mean? The basics. Where to start. What to keep in mind and be aware of to maximize your ability to get to the inbox successfully. This is a beginner …

What is a Postmaster Site? A Postmaster Site (or Page) is a help page or helpful website published by an internet service provider (ISP) or mailbox provider (MBP) that is meant to assist people sending mail to subscribers of that ISP/MBP. If you're sending mail to Yahoo and…

Today's guest post is from deliverability expert Alison Gootee . She writes: I'm here to offer some empathy. If you're experiencing difficulties delivering to Microsoft domains like Hotmail, Live, MSN, and Outlook, you're not alone! Many industry veterans have …

An email feedback loop  (aka ISP feedback loop or complaint feedback loop) is a spam reporting mechanism implement by an internet service provider (ISP) or mailbox provider (MBP) that allows spam complaints to flow back to the sender or sender's email platform. Those forwar…

Julia Evans aka b0rk is somebody smart that I follow on Twitter. She created this super cool tool that I've linked to on social media before, called Mess with DNS , providing you with a safe space to learn about DNS by doing -- letting you set up DNS records under a test …

Last week I talked about one-click unsubscribe and why I don't think it's a great process. Basically, my concern is bot clicks. I've seen it happen too many times -- email security software will scan an email message body and follow all the links in the message. Th…

Here's your fun fact for today: Rapper Rick Ross has never had an email account . Finally, you can answer the question, "Was that email I just got that claimed to be from the famed hip hop artist known for Hustlin ' legit or not?" The more you know.

Yesterday, I explained who Spamhaus is , and today I share a link to a guest blog post over at Spamhaus , authored by Alice Cornell, Director of Email Deliverability at Change.org, explaining her deliverability journey and how she helps guide Change.org to maximize inbox placem…

Spamhaus , aka The Spamhaus Project ,  in the context of my day-to-day role as a deliverability consultant, is best described as a publisher of anti-spam blocklists . They in fact do publish a multitude of blocklists: SBL : Their primary IP address-based blocking list. Spamming…