Gmail Verified (Political) Sender Program Pilot Shutting Down

Axios, the Washington Post, and others are reporting that the Gmail political email pilot program is coming to an end.

Axios buries the lede on this one -- putting the important bit (to me) at the very end: "Google's pilot email program, which saw more than 100 political committees participate, will end January 31, and the company is evaluating next steps."

More from the Washington Post: "The company will let the program sunset at the end of January instead of prolonging it, Google’s lawyers said in a filing on Monday." The filing is an attempt to get the RNC "unfair spam filtering" lawsuit against Google dismissed. How the shutdown of the pilot program ties to that effort, I am not equipped enough to say at the moment, but I'll be curious to learn more.

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