It's a simple matter of reputation logic. Lower engagement means you're more likely to look like a spammer to the ISPs. High engagement means you're more likely to be perceived as respectable (and more likely to get inbox placement). So, this might seem obvious, but not everybody knows, do they? Anyway, the tip is this: Encourage engagement by asking for replies. Ask for your user to provide you feedback, either by responding to your email messages or by encouraging them to click through to a survey or feedback form. Clicks and responses are both solid positive feedback. Boost the positive feedback and you boost your chances of getting to the inbox. 'Nuff said.
It's a simple matter of reputation logic. Lower engagement means you're more likely to look like a spammer to the ISPs. High engagement means you're more likely to be perceived as respectable (and more likely to get inbox placement). So, this might seem obvious, but not everybody knows, do they? Anyway, the tip is this: Encourage engagement by asking for replies. Ask for your user to provide you feedback, either by responding to your email messages or by encouraging them to click through to a survey or feedback form. Clicks and responses are both solid positive feedback. Boost the positive feedback and you boost your chances of getting to the inbox. 'Nuff said.
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