Journalism matters. Whether or not the important journalistic endeavors once done by newspapers continue is an open question today. The economics of the free press are such that many of those legacy entities are but shadows of their former selves. Long time reporters with deep experience are lost in layoffs and lacking the backing and support of the institutions that allowed them to spend the time necessary to do the good work investigating and reporting on the world around us.
To pick up that slack, individual journalists and scrappy startups have been looking to find a new niche or directly connect with readers directly, in new and interesting ways, and that almost always seems to involve email. Bloggers, email newsletter platforms and hyperlocal news sites seem to be rapidly becoming the new way we get much of our news -- as evidenced by the fact that so many of us sign up for alerts from multiple hyperlocal and alternative local news blogs and publishers, as well as how often we're reading newsletters on news, advocacy and commentary topics relating to our varied interests.
It feels almost as though the email inbox is becoming one of the leading locations for bringing news and information to the public.
This is a good thing! And I definitely want to see more of it. It ticks two boxes both very near and dear to me: driving popular use of email and helping to better inform the public.
And apparently, so does email newsletter platform Beehiiv, who have announced that they're launching a multi-million dollar journalism fund. Called "the beehiiv Media Collective," it is a "multimillion dollar investment to equip leading journalists with the tools, resources, and operational support they need to build sustainable, audience-first businesses."
Learn more about this from Axios, or go directly to Beehiiv to get the scoop from them.
I run a small hosting company and deal with spam issues, and my customers get a large amount of unsolicited mail from Beehiiv servers -- mostly nonsense involving "passive income", gambling, AI website leads, and so on. So color me a little skeptical.
ReplyDeleteWhere does Gmail rank in that? And Microsoft? And other ESP/newsletter platforms? Beehiiv's IPs aren't even in my top 500 spam sources, personally.
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