Wow! Spam Resource content has been viewed around 670,000 times in the past 12 months, according to my very simplistic Blogger tracking. Thank you all for helping to make that happen! And when it comes to which content was most popular last year, let us start here: Here are the top five most read posts that were published on the blog in 2024.
The fifth-most read 2024-published article on Spam Resource is all about Apple and the changes, previously announced, then just about to arrive in Apple Mail on iOS. I'm talking, of course, about Apple Intelligence-driven pre-headers, message categorization (tabs), and Apple Business Connect adding support for sender logos in email. Apple's a big deal in the mobile email world, so it goes without saying that email senders wanted to know more about these changes and how they might be impacted by them.
Microsoft's Spam Confidence Level (SCL), Phish Confidence Level (PCL) and Bulk Confidence Level (BCL) headers can give you useful feedback to understand if Microsoft thinks your email message is spammy or scammy. It doesn't always translate to understanding exactly WHY they feel that way, but this knowledge is still a useful step in the right direction.
The first inkling that things were about to change in Apple Mail on iOS came to us in June, when Apple made an almost offhand comment about message categorization (aka "tabs") and how they were coming to a future version of Apple Mail.
In August, something changed. A handful of folks were quick to say that Google completely broke open detection in Gmail. This turns out not to be the case -- but Google is now, in some cases, not auto-loading images, if you don't have a long enough and good enough sender reputation. TL;DR? It's part of the ongoing Gmail changes to nudge senders to do better.
The most read 2024-published article on the blog is my guide on how best to comply with the new Yahoo and Google email sender requirements. I think of this more as an upgrade of established best practices -- they're now requirements. Send wanted mail, make it easy to unsubscribe, implement email authentication and DMARC. Many folks got the memo and rushed to comply with everything by February, but not everyone -- and those now struggling to deal with new domain reputation and authentication-related deliverability issues found my guide when looking for assistance. I'm glad I was able to help!
Coming in at position six, this 2024 blog post was still quite popular. Back in the old days, Google did not often reject SMTP connections. But those old days are gone -- the bad guys ruin everything, and nowadays Gmail will reject SMTP connection attempts from IP addresses that are not typically meant to be sending mail. Many other mailbox providers have long done the same thing, and Spamhaus even publishes a Policy Blocklist (PBL) intended to facilitate this type of connection rejection, on the theory that connections from non-mailserver IP addresses tend to be malicious (and a very solid theory it is).
Thank you to everyone who read all of these articles and more here on Spam Resource in 2024. I hope you'll stick around and together we'll see what the year 2025 holds for us in the world of email deliverability. I know I'm looking forward to it!
Wow! Spam Resource content has been viewed around 670,000 times in the past 12 months, according to my very simplistic Blogger tracking. Thank you all for helping to make that happen! And when it comes to which content was most popular last year, let us start here: Here are the top five most read posts that were published on the blog in 2024.
Number 5: Apple: Big changes ahead
The fifth-most read 2024-published article on Spam Resource is all about Apple and the changes, previously announced, then just about to arrive in Apple Mail on iOS. I'm talking, of course, about Apple Intelligence-driven pre-headers, message categorization (tabs), and Apple Business Connect adding support for sender logos in email. Apple's a big deal in the mobile email world, so it goes without saying that email senders wanted to know more about these changes and how they might be impacted by them.
Number 4: Microsoft: Decoding hidden spam-related headers
Microsoft's Spam Confidence Level (SCL), Phish Confidence Level (PCL) and Bulk Confidence Level (BCL) headers can give you useful feedback to understand if Microsoft thinks your email message is spammy or scammy. It doesn't always translate to understanding exactly WHY they feel that way, but this knowledge is still a useful step in the right direction.
Number 3: Apple announces tabs coming to Apple Mail on iOS
The first inkling that things were about to change in Apple Mail on iOS came to us in June, when Apple made an almost offhand comment about message categorization (aka "tabs") and how they were coming to a future version of Apple Mail.
Number 2: No, Gmail did not just break all open tracking
In August, something changed. A handful of folks were quick to say that Google completely broke open detection in Gmail. This turns out not to be the case -- but Google is now, in some cases, not auto-loading images, if you don't have a long enough and good enough sender reputation. TL;DR? It's part of the ongoing Gmail changes to nudge senders to do better.
Number 1: Yahoo Mail/Gmail 2024 Easy Sender Compliance Guide
The most read 2024-published article on the blog is my guide on how best to comply with the new Yahoo and Google email sender requirements. I think of this more as an upgrade of established best practices -- they're now requirements. Send wanted mail, make it easy to unsubscribe, implement email authentication and DMARC. Many folks got the memo and rushed to comply with everything by February, but not everyone -- and those now struggling to deal with new domain reputation and authentication-related deliverability issues found my guide when looking for assistance. I'm glad I was able to help!
Bonus: Gmail rejection: Your sending IP address is not authorized
Coming in at position six, this 2024 blog post was still quite popular. Back in the old days, Google did not often reject SMTP connections. But those old days are gone -- the bad guys ruin everything, and nowadays Gmail will reject SMTP connection attempts from IP addresses that are not typically meant to be sending mail. Many other mailbox providers have long done the same thing, and Spamhaus even publishes a Policy Blocklist (PBL) intended to facilitate this type of connection rejection, on the theory that connections from non-mailserver IP addresses tend to be malicious (and a very solid theory it is).
Thank you to everyone who read all of these articles and more here on Spam Resource in 2024. I hope you'll stick around and together we'll see what the year 2025 holds for us in the world of email deliverability. I know I'm looking forward to it!
Comments
Post a Comment
Comments policy: Al is always right. Kidding, mostly. Be polite, please and thank you.