ESPC Webinar: Evolving EU Regulation of Tracking Pixels
If you've been watching data privacy developments in Europe, you already know that the current rules around open tracking (pixel tracking) in email marketing are ... messy, to put it mildly.
The regulatory environments in France (CNIL) and Italy (Garante) have thrown a lot of email marketers for a loop. The core issue is a confusing one: you generally can't track opens without explicit consent, but there's a vague exemption floating around for deliverability best practices.
How that exemption actually works in reality is not clear to me. Furthermore, it's also unclear if modern email marketing platforms even offer the tracking granularity required to capture and manage this specific permission properly to keep everything above board.
If you're a deliverability consultant or a privacy specialist scratching your head over these challenges, the industry group Email Sender & Provider Coalition (ESPC) is hosting a session you won't want to miss.
What: A FREE webinar on the emerging EU regulation of pixels in email.
When: Thursday, July 9, 2026, at 10:00 AM ET.
Featured Speaker: Vincent Rezzouk-Hammachi, a Silicon Valley-based partner at Bird & Bird and an expert in international privacy and AI law.
Moderator: D. Reed Freeman Jr., Partner at ArentFox Schiff and ESPC representative.
What Will Be Covered? Vincent will deep-dive into the French Data Protection Authority's (CNIL) recent recommendations regarding tracking pixels in emails, along with similar regulatory rumblings across other European nations and the UK. He'll also provide practical compliance tips and open the floor for a live Q&A to answer your burning questions.
How do you get an invite? You'll need an invitation to join this specialized session, but never fear! If you'd like to attend, just reach out directly to Reed Freeman via email at reed.freeman@afslaw.com to request your spot.
I'm definitely planning to tune into this one, and I know a lot of my deliverability and privacy-focused peers will want to be there too. See you on the 9th!
If you've been watching data privacy developments in Europe, you already know that the current rules around open tracking (pixel tracking) in email marketing are ... messy, to put it mildly.
The regulatory environments in France (CNIL) and Italy (Garante) have thrown a lot of email marketers for a loop. The core issue is a confusing one: you generally can't track opens without explicit consent, but there's a vague exemption floating around for deliverability best practices.
How that exemption actually works in reality is not clear to me. Furthermore, it's also unclear if modern email marketing platforms even offer the tracking granularity required to capture and manage this specific permission properly to keep everything above board.
If you're a deliverability consultant or a privacy specialist scratching your head over these challenges, the industry group Email Sender & Provider Coalition (ESPC) is hosting a session you won't want to miss.
- What: A FREE webinar on the emerging EU regulation of pixels in email.
When: Thursday, July 9, 2026, at 10:00 AM ET.- Featured Speaker: Vincent Rezzouk-Hammachi, a Silicon Valley-based partner at Bird & Bird and an expert in international privacy and AI law.
- Moderator: D. Reed Freeman Jr., Partner at ArentFox Schiff and ESPC representative.
What Will Be Covered? Vincent will deep-dive into the French Data Protection Authority's (CNIL) recent recommendations regarding tracking pixels in emails, along with similar regulatory rumblings across other European nations and the UK. He'll also provide practical compliance tips and open the floor for a live Q&A to answer your burning questions.How do you get an invite? You'll need an invitation to join this specialized session, but never fear! If you'd like to attend, just reach out directly to Reed Freeman via email at reed.freeman@afslaw.com to request your spot.
I'm definitely planning to tune into this one, and I know a lot of my deliverability and privacy-focused peers will want to be there too. See you on the 9th!
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