Here's a not totally bad guide from ARS Technica on how to read email headers. It's worth reading (and bookmarking for future reference.)
It looks like Gmail will have support for BIMI! As announced by Agari, Google will be running a BIMI pilot program soon. Read all about it here . If you didn't already know, BIMI is meant to be a simple method for a brand or domain owner to publish a logo that is meant t…
Are you struggling with how to improve your sending reputation in Google Postmaster Tools? 250ok's LoriBeth Blair just published a very insightful blog post on this very topic.
Trying to publish a BIMI record? Wondering if you've done it correctly? Mailkit has this cool new tool in beta that will help you check and validate your BIMI record. Check it out!
Verizon Media (aka Oath, aka Yahoo & AOL) folks report that the merger of the AOL user base into the Yahoo Mail infrastructure is complete! Congrats! I'm sure it was a long, hard road. The bad way to do this would have been to keep the AOL accounts alive on some old,…
Gmail just turned 15 years old! Hard to believe that when it was announced on April 1, 2004, some people actually thought it was an April Fools' joke . And now? Gmail's pretty much in charge of email. Don't count out Microsoft and Verizon (Yahoo), but most B2C sen…
AMP (short for “Accelerated Mobile Pages") is a method to place dynamic content in email messages, announced by Google , now supported in Gmail , and with Verizon (AOL/Yahoo) now announcing support for it . What is it? Should you care? Want to learn more about it? Lifehack…
Savvy deliverability expert Karen Balle answers a common but important question: How do I avoid the spam filter ? And follows it up with a spot-on 6-Step Plan to Escape the Spam Folder .
Verizon Media (previously known as OATH, previously known as Yahoo, previously known as AOL) has just launched their new Postmaster Site . Check it out! As announced on their Postmaster Blog by Lead Postmaster Lili Crowley . I think it's fair to assume that the legacy …
Sometimes you get tired of working on email spam and just want to go out to dinner. To eat ... spam? Read about spam musubi and more courtesy of the Washington Post .
Today, Gizmodo explains how to train Gmail, Outlook/Windows Mail, and Apple Mail on what shouldn't be considered spam. They left out filter rules in Gmail -- it's pretty easy to create a filter rule in Gmail where the action is "never send to spam" -- this …
Over on the Mailop list (ignore the SSL warning, that is a long-standing issue), people are noting that Google Postmaster Tools has been missing data and/or been glitchy and/or disallowing new domain registrations over the past days. If you had trouble before, you might want t…
Look at the explosive growth of DMARC implementations! This is great to see. Read more about it over on dmarc.org .
If, like me, you use Gmail to test and check email authentication results, then you're used to seeing SPF results that say pass or fail. But what does it mean when it says "best guess"? Here's an example of a Gmail SPF results header that mentions "best…
Google just announced today how they've improved spam filtering using TensorFlow . What's TensorFlow, you might ask? "An open-source machine learning (ML) framework developed at Google. These new protections complement existing ML and rules-based protections, and…
Just over a year ago I predicted that 2018 would be a year full of mailbox provider consolidation, many folks implementing DMARC, and ISP filtering getting more tougher than ever. Was I right? It sure sounds a lot like what I worked on much of the time last year. Is it too g…
Remember back in September when I blogged about how to create a Google+ account to make your brand icon display next to your emails when sending to Gmail users? Well, looks like that won't work after a certain point, as Google is shutting down Google+ and will be dele…
I just replied to an email from a guy who thinks I'm blocking his mail. I'm not, because I don't run a blacklist or a spam filter, and haven't done so for years. I would have loved to have helped guide him in the right direction, but my reply to him bounced beca…
Need a "common sense" breakdown showing you what characters should be allowed in the username part (local part) of an email address? This handy guide from Jochen Topf covers exactly that. It doesn't EXACTLY align with RFCs, but when you look at it from a common …
