Chip House reported on the new Maine law over on his blog: "The law doesn’t specifically identify email marketing, [but] it does cover the collection and use of all personal information (also called PII) for minors under 18 without parental consent. An email address is PII by most accounts. The legislations also prohibits marketing based on this personal information. The act reads: '... A person may not use any health-related information or personal information regarding a minor for the purpose of marketing a product or service to that minor or promoting any course of action for the minor relating to a product.'"
Reproduction or republication of any and all content found on this website is allowed only with explicit permission. Use of this site's RSS feed for inclusion of this site's content on other websites is prohibited.
A blog about email, anti-spam, policy compliance and email marketing best practices. Published by Al Iverson.