your friendly neighborhood deliverability guide since 2001
The Legitimate Email Marketer Isn't
As Laura Atkins points out, everybody who uses the phrase "legitimate email marketer" seems to have some huge horrible problem caused by their own bad practices. And she's right. Actual legitimate marketers don't need to brag. They're too busy making money and friends. Those in the know recognize that waving the phrase around is gauche; a badge of honor worn only by those who don't deserve it.