If It’s Not Permission-Based Email Marketing, It’s Just Not Worth it
Published on May 20, 2010 by Al Iverson.
Following up on my recent post, "How Not to Respond to Public Spam Allegations," wherein I detail a few of the useless responses I receive whenever I mention somebody's spam issue publicly, Blue Sky Factory's Ken Pfeiffer shares his similar frustrations, stuff he hears in his role as deliverability director. Great post, Ken!