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Push Clickers Across the Conversion Finish Line

Nothing really wrong with the guidance in this blog post over at the Bronto Blog, but I can't be the only person who read the head line and thought, hey, I'm a person, not a lost shopping cart. Don't "push" me. Invite me. Am I right? (No, I'm not channeling Seth Godin. I'm channeling J.D. Falk.)

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