5 Design Tips That Will Lower Your Spam Scores
Reputation is where it's at -- that's what I tell clients. After all, the vast majority of ISP spam filtering engines are fueled by ...Read More
Whitelisting – A partial solution to Inbox Woes?
Things have become a little more tenuous in the email ecosystem of late. What was once a given, inbox placement is now hard fought. Way ba...Read More
Inside Gmail: A Whole Lotta Nothing?
Gmail yesterday announced and unleashed a new way of doing things. They will finally tell users why stuff is in the spam folder, and there h...Read More
Why did Gmail junk that message?
Gmail now tells you why it decided to junk a particular email message. Looking at my voluminous spam folder, every piece of spam I've re...Read More
Send Less Mail, Make More Money
Sounds crazy, doesn't it? Representatives from fashion designer Nicole Miller shared that unsub rates have dropped and revenue jumped, ...Read More
You Get the Deliverability You Deserve
You might know Neil Schwartzman. In his long and active career in email and anti-abuse, he once-upon-a-time handled compliance issues for Re...Read More
Does Hotmail use the SBL (Spamhaus Block List)?
Yep, Hotmail does indeed use the Spamhaus SBL as part of their spam filtering and blocking system. I received a report yesterday of this spe...Read More
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