It's time to re-engage!
A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking...Read More
Scunthorpe Redux
Well, it looks as though we haven't solved the Scunthorpe Problem just yet, according to Natalie Weiner, whose last name still gets blo...Read More
List Bombing: History and Prevention
Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so ...Read More
Thank you for signing me up!
Since I last posted, my new address sample2018box@gmail.com has received 105 different emails from 80+ different senders. Thank you for your...Read More
Let's track!
Hey there! Want to help me with a fun project? Sure you do! I'm tracking different emails from different brands, senders, companies, a...Read More
Google moves gmail.com to "quarantine" DMARC policy (for subdomains)
Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015 . They said tha...Read More
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