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These ones found in my personal email inbox, just from the past couple of days, and I'm sure there's more to come.
I know messaging your customer base is very important to you and your company during this time. My one ask is, make sure your message truly is valuable to your recipients. I know it matters to the business, but if it doesn't matter to the recipients, the ISPs don't want it and will be more likely to filter it. My ability to prevent that is limited.
Only a few of these messages went to my spam folder so far. I do suspect that number will rise as I continue to receive more and more emails.
I don't usually call senders out on my blog, but I will say that in at least a few of these cases, I have not purchased from or interacted with the company or organization in question for at least the past two or three years. At that point, am I really still your customer?
Maybe I'm unique, but I've lived in four states in the last five years. Telling me your local store hours are impacted because I shopped there once five years ago does me little good, since that store is about 600 miles away from me today.
But even if I'm not like most folks.... recency matters.