New settings for smart features and personalization in Gmail

Gmail just announced that they're about to offer up the ability to disable personalization of various features across their web apps. It appears to allow users to reclaim a measure of privacy by telling Google not to parse certain messages or content. Senders take note: the first setting that can be disabled appears to affect Gmail tab placement:


Is this a good thing or a bad thing? I pretty much always think that improved end user privacy controls are a good thing. But there could be an impact on senders as far as how much data Gmail has access to when deciding what tab to use to categorize your email sends. Some of the other features like summary cards, information on bills due, maps and calendar links, could these also affect senders somehow? Perhaps not directly, but those features might drive interaction with email messages which in turn might boost reputation by boosting engagement. I guess we'll have to wait and see how large the impact actually ends up being.

Click here to read the announcement.

(H/T: Jennifer Nespola Lantz)

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