ChatGPT: What do I do when my email goes to the spam folder?

Well, it's time to jump on that bandwagon. Just for fun, I decided to ask ChatGPT: What do I do when my email goes to the spam folder? And its response (see below) is not bad. High level guidance, not too detailed. Lacks a little nuance, but it's not misleading or inaccurate it any major way. Kinda neat. I've still got my concerns over AI-driven authoring, relating to sourcing, copyright, and accuracy, but it was a fun toy to play with today.

Q: What do I do when my email goes to the spam folder?

A: When your email consistently goes to the spam folder, there are several steps you can take to improve its deliverability and increase the chances of it reaching the recipient's inbox:

  1. Check your email content: Make sure your email doesn't include any spam-like elements. Avoid using excessive capitalization, multiple exclamation marks, misleading subject lines, or suspicious attachments. Craft your email with a clear and relevant message.
  2. Authenticate your email: Implement email authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). These protocols help verify your email's authenticity and improve deliverability.
  3. Maintain a good sender reputation: Ensure that your email sending practices align with industry standards and best practices. Avoid sending unsolicited emails, monitor bounce rates, handle unsubscribe requests promptly, and maintain a healthy sender reputation.
  4. Use a reputable email service provider (ESP): Consider using a trusted ESP that has a good reputation for email delivery. Reputable ESPs often have established relationships with internet service providers (ISPs) and email providers, which can help improve deliverability rates.
  5. Ask recipients to mark your emails as "not spam": If you have a legitimate reason to believe your emails are ending up in the spam folder, politely ask your recipients to mark your emails as "not spam" and add your email address to their contacts or whitelist.
  6. Monitor email deliverability: Keep an eye on your email deliverability metrics. Track bounce rates, open rates, and spam complaints. If you notice persistent issues, investigate and address them promptly.
  7. Engage recipients and encourage interaction: Create valuable and engaging email content that encourages recipients to interact with your emails. Encourage them to reply, click on links, or add you to their address book. Engaged recipients are less likely to mark your emails as spam.

It's important to note that these suggestions are not guaranteed to solve all deliverability issues, as spam filtering systems are complex and constantly evolving. However, following these best practices can generally improve your email deliverability and reduce the likelihood of your emails being marked as spam.

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