ICYMI: A Small Publisher’s Guide to Email Deliverability

I almost forgot to share this recap over here on Spam Resource, but better late than never! Back in August, Jennifer Nespola Lantz and I put on our (very fashionable) Kickbox deliverability consultant bucket hats and presented a webinar called "A Small Publisher’s Guide to Email Deliverability." If you're a newsletter publisher, or a small one-man-band type of sender, or sending out news updates on behalf of a local (or hyper-local) news org, you're who we were attempting to reach with this one.

Why? Because at this level, you might know a tiny bit about deliverability, but it's just you, and you're not some million dollar company with platinum level support from some sort of Marketing Cloud, so you don't always know what to watch out for when it comes to deliverability pitfalls. Jen and I guide you here on what you need to know to stay out of the way of other peoples' spam fights while best positioning yourself to get mail delivered successfully with as little hassle as possible. This was important to me; I really wanted to collect and share this guidance, as I know a lot of folks could benefit from it. I hope you'll check out the recap and recording here, and I hope that you find it useful.

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