It seems like a good day to decode another deliverability acronym. It's DELIVTERMS! The annoyingly random ongoing feature from Spam Resource, where we explain all those confusing deliverability terms.
Today we're talking about CASL, which stands for "Canada's Anti-Spam Legislation." If you're American, think of it as the Canadian version of CAN-SPAM, the US federal anti-spam law, but with some important differences. I know a fair amount about CAN-SPAM (disclaimer: I'm not a lawyer) but I know less about CASL. I wanted to learn more, so I asked for guidance from Canadian Deliverability expert Matthew Vernhout (who is currently VP, Deliverability North America for Netcore Cloud). Here are a few good links that he kindly shared with me.
The Canadian government has an official CASL website here: Fightspam.gc.ca
Matthew's "Email Karma" blog published a CASL Countdown series back in 2014, but the information there still seems to be very relevant.
It seems like a good day to decode another deliverability acronym. It's DELIVTERMS! The annoyingly random ongoing feature from Spam Resource, where we explain all those confusing deliverability terms.
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