Play the lottery? Check your spam folder!

Oof, stories like this one make me want to cry. Sounds like emails from the Michigan Lottery were going to the spam folder. Hey, whoever's in charge of that, my recommendation would be to test for spam folder issues regularly, and do what you need to do to shore up engagement and inbox placement. Otherwise, we could end up with another winner not finding out about their lottery luck thanks to deliverability deterioration. 

When you send important emails, it's important to monitor for deliverability issues.

This kind of thing is why I tell people that inbox testing / seedlist testing is still valuable.

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