A reader dropped me an email the other day, asking me if I was interested in being notified if/when he noticed typos here on Spam Resource. Yes, of course! Please do drop me a line if you notice a typo or a bit of word salad here and there. I write these blog posts very quickly (sometimes five or ten of them in a single day!) and rarely feel like I have enough time to go back and revise and edit them. I have been known to get tenses wrong, I sometimes abandon sentences halfway, and I quite regularly abuse the linking comma. Such is life when blogging here is not my full time job.
Speaking of full time jobs: It's now that time of year where email marketers begin to prepare for BFCM (Black Friday/Cyber Monday) email success. It might seem early to you, but it's really not. Not only has Starbucks re-launched the Pumpkin Spice Latte for the season, but savvy marketers know that now is when you should review email infrastructure and strategy to see if anything needs upgrading or testing, so that you can get it implemented, QA'd, and completed before we get anywhere near those most important email marketing weeks.
And this year brings new challenges, thanks to Yahoo and Google's updated sender requirements. I would probably be a little bit extra cautious about digging deep into the unengaged and historical side of the email database; all signs suggest that lower engagement and higher complaints are going to cause trouble more quickly this year, compared to years past.
More on that to come.
(Incidentally, the title of today's post was inspired by the title of one of the books in Jason Pargin's 'John Dies at the End' horror series, which I highly recommend, and have blogged about previously here.)
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I wouldn't be overly concerned about typos. Most adults of average intelligence are easily able to understand what is meant. We live in a social media age where so many posts have simple errors, but can still get the gist of it. People who stumble across typos and get excited about them to the point they have to reach out and tell you are often unaware of the fact they are on the autistic spectrum and it's classic autistic behaviour.
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