Over on the Bronto Blog, Waynette Tubbs reports shares a client's experience with email list stagnation, re-engagement, and how to deal with letting go. It's a smart mar…
I really like my 2014 Lincoln MKZ. It's sort of the one flashy thing I own. I don't have a big house or wear fancy clothes, but I enjoy my nice ride. And I was really hap…
Mail.ru just announced that they're moving the domains mail.ua and corp.mail.ru to a restrictive "p=reject" DMARC policy on March 29, 2016. They previously announce…
Steve Atkins of Word to the Wise just released a cool new tool: SPF Minimizer . Over on the Word to the Wise blog, he explains how it works and provides an extremely insightful …
Once upon a time, Sender ID was a sort of Hotmail-specific version of Sender Policy Framework (SPF). It used to be valuable and necessary to maximize your chances at getting sol…
Over on Betanews, Ian Barker asks : "What do California and New York have in common? They're both major centers of spam email according to new research, between them acc…
My friend and deliverability colleague Josie Garcia sent me this picture yesterday. It's a picture of her printout of a specific page from this blog, from sometime around a h…
SPF ( Sender Policy Framework ) still matters in 2016. Lots of folks might be authenticating with DKIM now, but SPF is a useful fallback mechanism and in my oh-so-humble opinion,…
Without the work of Ray and so many others, would I even have a career today? Rest in peace, good sir .
Don't go rushing out to buy a domain name under the ".download" TLD (top level domain) just yet; Spamhaus says just over three quarters of registered domains under…
You may recall that Yahoo initially implemented a "p=reject" DMARC policy back in April, 2014 for their primary yahoo.com domain name. (And AOL did the same for aol.c…
Over at Spamtacular, Mickey Chandler explains why he, like so many other smart deliverability people (including myself) take issue with lead generation and payday loan senders. …
MailChimp recently published a smart, data-driven take on how best to deal with inactive subscribers, suggesting that keeping them around makes the most sense. It's not bad …
Lifehacker and Litmus both tipped me off to the fact that Outlook.com email users got quite a significant update to their user interface today. You can read all about it here a…
Today on the DMARC-Discuss mailing list, a representative of Mail.ru announced that they plan to move to a restrictive p=reject DMARC policy. They plan to start with the domain …
