Today's guest post comes from Chris Wheeler, the Director of Deliverability at email service provider Bronto Software. No stranger to the email experience, Chris's past experiences have included building a deliverability program from the ground up at a major online retailer and manning the d-team at a enterprise level ESP. Chris contributes to several blogs online and is part of a handful of key industry committees and think-tanks for taking email to the next level, both for marketing and recipient effectiveness. When not neck deep in email related things, he's busy with his two dogs and enjoying his home town of Austin, TX. Take it away, Chris!