Fourth in a three-part series (uh, what?), today I'm going to offer up a quick link to a blog post by Microsoft spamfighter Terry Zink, where he quotes his friend talking about the applicability of CAN-SPAM to non-profits (net: it applies) and some general guidance to consider. I don't agree 100%, as it seems to focus a little too much on "unsolicited," which I think misses the point. But still, remember, CAN-SPAM applies to non-profit senders, not just for-profit marketers.
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A blog about email, anti-spam, policy compliance and email marketing best practices. Published by Al Iverson.