Spam Resource: All Things Deliverability

Not like this. I'm not quite sure who Wonderland Collective are, but when somebody asked them why they are sending unsolicited email, they decided to complain back , instead…

Here's " 4 holiday deliverability tips to get your emails delivered every time " from Sam McNeil from WhatCounts. Solid advice. Allow me to add a fifth: Now is no…

What was the most common term in spam in the run-up to the mid-term elections? "Trump," says Proofpoint .

Whoops! Email launch error. Wrong content? Wrong list? Broken images? Exposed mail merge variables? What do you do? Litmus's Chad White helps you break it down with a series…

From Dot Magazine: Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how email will evolve in the future . (O…

Back in 2016 I pointed out that Sender ID no longer matters . It's still true today! Indeed, the RFCs for Sender ID are being moved to "historic" status  -- indic…

Recently I talked about how to make your brand image icon show up when sending to Gmail recipients. Today I'll talk about how to do the same for a different set of smaller I…

Looking to make your brand's logo show up next to emails you send to Gmail recipients, but you're not sending from a Gmail account? I think I've figured out how you c…

Do you use Inbox by Gmail ? If so, you've got until March 2019 to enjoy it before it shuts down . H/T Delivery Counts .

Spam levels are down a bit, according to various reports . Is GDPR to thank? Truth be told, Spamhaus says, that GDPR actions taken by legitimate companies sending legitimate mail…

A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking existing subscribers to click on a li…

Well, it looks as though we haven't solved the Scunthorpe Problem just yet, according to Natalie Weiner, whose last name still gets blocked by filters. Read more about it ov…

Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so many senders and email service provide…

Since I last posted, my new address sample2018box@gmail.com has received 105 different emails from 80+ different senders. Thank you for your help signing it up to email lists, an…

Hey there! Want to help me with a fun project? Sure you do! I'm tracking different emails from different brands, senders, companies, and email services providers. Want to h…

Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015 . They said that "p=reject" was coming. May…

Email deliverability monitoring firm 250ok just released "the 250ok Deliverability Guide" and it provides a solid getting started point for the concepts behind delivera…

If you monitor these things, you might have noticed that Apple's consumer email domains (iCloud domains) -- mac.com, me.com and icloud.com -- have moved to a "p=quarant…

Did you know that UK Retailer Tesco offered email service? Me neither, but I'm not their target demographic. I assume they did or do offer internet service and that the email…

This Wall Street Journal article points out that "disconnecting" from your always-connected online life when you want to go on vacation would be a whole lot better if …

If you manage ISP Feedback Loop (FBL) subscriptions for a set of sending IP addresses, you'll like this. Return Path just launched what they call a "Universal FBL,&quo…

The news is so chock full of horrible stuff lately that you might be struggling to look for something positive to celebrate this Independence Day. I know I am. Spam to the rescue…

Since I've enabled a "reject" DMARC policy on my domains, I've been reviewing the various failure reports that come in to see what crazy spam those crazy spamme…

Mashable's Chris Taylor talks about the problem of misdirected emails . A good read and it helps to expose a real issue that I don't think many people stop and consider. …

I've long had a little banner at the bottom of my xnnd.com DNS tools site that says "since 2008" but it looks like I'm going to have to change that. Looking th…

Remember this blast from the past? Back in 2007, email expert John Levine sat down with Canada's CBC News to be interviewed for what became "Spam, the Documentary."…

How do I keep my email messages out of Gmail's Promotional tab? This is a common question lately. Is there one common answer? Ask six different people, and you'll get six…

Here's the updated DOOM WARNING that appears on a suspicious message in the new Gmail user interface. But why, I ask, would it appear on this particular message that I recei…

Here's a neat DMARC trick that I would have implemented sooner, had I read MAAWG's " Best Practices for Parked Domains " document a little closer back when it c…

Multiple folks reached out to me overnight to let me know that the SpamCannibal DNSBL has blown up, that they have effectively "listed the world," resulting in mail ad…

Remember how Outlook had that horrible "Recall" function that didn't work because anybody with a brain could just force quit Outlook to prevent it from deleting the…

Looks like the anti-spam blacklist at dnsbl.cyberlogic.net has listed the entire world. More info can be found here .

And that's not even all of them.

As AOL and Yahoo continue their transition into one platform, things were bound to change over time. As a result of this ongoing consolidation, AOL no longer offers whitelisting …

As mentioned on Slashdot, TechCrunch is reporting that unsubscription service Unroll.me is saying that EU users are no longer welcome, claiming that it's not possible to com…

Even though the Vodafone Ireland domain vodafone.ie has six active MX records , this appears to be a dead email domain, and I suggest you suppress all vodafone.ie addresses from …

What are Apple's email domains, in case you were wondering? For end consumers, customers who have registered for Apple IDs and/or email accounts, those domains are: mac.com…

Remember Lycos Mail ? No? Then you're probably under 40 years old. What I didn't remember is that it still existed. But while it shall continue to exist, current users en…

"9 to 5 Google" reports on a new spam run that seems to have found and exploited some sort of loophole in Gmail spam filtering . Anybody else get hit with this? I did; …

Recognizing the upcoming 40th anniversary of spam (the bad kind), Forbes shares 25 facts you may or may not have known about everybody's least favorite kind of email message…

Cloudflare just launched their own public DNS service . To try it, simply configure your computer to use the DNS servers 1.1.1.1 and 1.0.0.1 . Then your computer's DNS looku…

Did you use goo.gl to shorten links in email newsletters or text versions of emails? Looks like the ability to do that is going away . Doesn't every ESP or email platform hav…

Now that Microsoft has merged their Office365 and Hotmail/Outlook.com platforms, this should apply to anybody sending to either platform. Microsoft calculates a "BCL" (…

Google's "ReCAPTCHA" API-based user validation process is very popular. So popular, that internet users are running into warnings here and there on the web, suggest…

Did you know? Gmail actually has two domains. They are gmail.com and googlemail.com. The latter was used primarily in Germany from the launch of Gmail up through some time in 201…

I've started to search for and catalog big brand DMARC records to look for ideas and suggestions, and also to develop some best practice recommendations. One thing I'm …

Matt Vernhout of deliverability monitoring service provider 250ok reports that US colleges are slow to adopt DMARC . I'm not totally surprised; my personal observation is tha…

A bunch of friends have been forwarding around this link to an article from "EContent" entitled " Research Finds Email Senders with Strong Subscriber Engagement Ar…

I have a few Gmail accounts set up where I programmatically download all the mail so that I can generate a report showing information about each message. Sometimes, some of the e…