Hmm, I thought to myself. Why didn't I think of this? Barnes And Noble is sending emails to recipients who declined to opt-in, asking them to reconsider. Gosh, they must get a nonzero number of people who opt-in as a result of this email.And probably around a zillion spam complaints, and some ISP blocks. Because they're spamming. Oh yeah, that's why I didn't think of ever doing this. Because it's a really, really bad idea.