Is this every possible blog post or FAQ page explaining Apple's MPP changes aka the death of open tracking? No, probably not. But here's a bunch. Some I found myself, others were shared with me by many kind folks in the deliverability space. If you want to work your way through all of the guidance to see what you can glean from it, here you go.
- Act-On: What Apple’s Mail Privacy Protection Means for the Modern Marketer
- Act-On: Apple MPP Adapt Series: Data Acquisition
- Aweber: Apple iOS 15 Mail Privacy Protection Open Rate Trends
- Braze: 9 Smart Ways Email Marketers Can Respond to Apple’s Mail Privacy Protection Feature
- Campaign Monitor: A Marketer’s Guide to Apple’s Mail Privacy Protection
- Constant Contact: How Apple’s Mail Privacy Protection Impacts Email Marketing
- Cordial: Will iOS 15 break the internet?
- Emma: Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday season
- HubSpot: How HubSpot's Email Team is Responding to iOS 15
- Kickbox: Holiday Deliverability with Apple’s Mail Privacy Protection: What You Need to Know
- Kickbox: What the Apple Privacy Update Means For The Future of Email Marketing
- Litmus: Apple’s Mail Privacy Protection Is Here: What It Actually Means for Email Marketers and What to Do Now
- Mailchimp: Apple Privacy Update FAQs
- Mailchimp: Apple Mail Privacy Protection Resources
- MailUp: Apple’s Mail Privacy Protection: a concrete threat to the future of Email Marketing or a restriction that can be curbed?
- Movable Ink: Movable Ink Research: Analysis of iOS 15 Content Caching
- Oracle: 14 ways email marketers should adapt to Apple's Mail Privacy Protection
- Salesforce: Apple’s Privacy Changes Will Force Marketers To Innovate – Here’s Where To Start
- Salesforce Pardot: Apple’s New Privacy Features: What to Expect and How Pardot Customers Can Adapt
- SendGrid: Apple Mail Privacy Protection in 2021: Guide for Email Senders
- Simon: How iOS 15 Privacy Updates Affect Your Marketing Tactics
- SocketLabs: Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care
- SocketLabs: Apple Email Privacy Protection: What It Means for the Future of Email
- Spam Resource: Apple WWDC Announcement: Privacy and Pixel Tracking
- SparkPost: Ask us Anything: What the iOS 15 Changes Mean for Email
- SparkPost: SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection
- SparkPost: 4 Insights on the Not-Immediately-Obvious Impacts of iOS 15 Mail Privacy Protection Changes
- Validity: Apple MPP Adoption is Ripening Rapidly
- Word to the Wise: Apple MPP
- Word to the Wise: Apple MPP reporting and geolocation
- Zeta: Apple Mail Privacy Protection: What Marketers Can Do Now and the Permanent Changes Ahead
It's a lot to read, but there are useful tidbits to be found in just about all of these articles. I hope you found this list useful!
